Generating New Business
Building New Business Opportunities
Hello everyone!
After my previous employer went under due to poor financial management, I’ve started working freelance with an old colleague. We’ve agreed on a 50/50 split for any placements I make, but without a base salary.
I’m finding success with placements, but I’m struggling to bring in new clients so I can earn 100% on closed roles. What are some effective strategies for generating new business? I’ve been reaching out to companies in my industry, but I often don’t receive responses. Any advice would be greatly appreciated!
Hi there!
First off, it’s great to hear that you’re doing well with placements! Transitioning to freelance can be challenging, especially when it comes to building your own client base. Here are some strategies that might help you generate new business:
Networking: Attend industry events, webinars, and conferences to meet potential clients. Don’t underestimate the power of personal connections. Consider joining local business groups or online forums related to your industry.
Leverage LinkedIn: Make sure your LinkedIn profile is optimized and up-to-date. Engage with relevant content, share your successes, and reach out to potential clients via direct messages. Personalize your outreach to show genuine interest in their business.
Referrals: Ask your existing clients or colleagues for referrals. If you’ve made good placements in the past, let them know you’re looking to expand your client base. Happy clients are often willing to recommend you to others.
Targeted Outreach: Instead of broad outreach, narrow your focus to companies that are a good fit for your services. Research their needs and tailor your communication to show how you can solve their specific challenges.
Content Marketing: Consider creating valuable content that showcases your expertise. This could be blog posts, white papers, or even short videos. Sharing insights about your industry can position you as a thought leader and attract potential clients.
Cold Emails: When sending cold emails, keep them concise and value-driven. Highlight benefits over features and include a call to action. Follow up politely if you don’t receive a response.
Social Media Presence: Use platforms like Twitter or Instagram to highlight your placements and success stories. Engaging content can grab the attention of potential clients in your industry.
Partnerships: Collaborate with others in your field, such as complementary service providers, to bundle your offerings or refer clients to each other.
Offer Free Consultations: Consider offering potential clients a free consultation to showcase your expertise and understand their needs. Once they see the value you provide, they may be more inclined to work with you.
Stay Persistent: It can take time to build relationships and see results from your outreach efforts. Keep refining your approach and don’t get discouraged by initial setbacks.
Good luck, and I hope you find success in building your client base! Feel free to share your experiences or ask for further tips!
Best,
[Your Name]