Anyone in advertising? Need advice on portfolio?
Is anyone here in the advertising field? I’m looking for advice on building my portfolio. With graduate internship applications now open, I’d love to hear your suggestions on what elements I should include to enhance my chances of success. Thank you!
Absolutely, I’d be happy to help! When putting together your portfolio for advertising internships, consider including the following:
Diverse Projects: Showcase a range of work that highlights various skills. Include advertising campaigns, social media content, print ads, and any digital marketing projects.
Case Studies: Briefly outline the concept, your role, and the results of specific projects. Focus on your thought process and the challenges you faced.
Concept Development: If you have pieces that demonstrate your creative thinking or how you develop ideas, include rough sketches or brainstorming sessions. This helps assess your creative process.
Collaboration Work: If you’ve worked in teams (especially with diverse roles like copywriters, designers, etc.), highlight these projects to show your ability to collaborate.
Analytics and Results: If applicable, include any metrics or performance data that showcases the success of your campaigns. Employers appreciate seeing real impact.
Personal Projects: If you’ve created any personal advertising work or side projects, include those too. It can demonstrate your passion and initiative.
Tailor Your Portfolio: Research the companies you’re applying to and tweak your portfolio to reflect relevant projects that align with their work and values.
Clean Presentation: Make sure your portfolio is easy to navigate and visually appealing. Good design reflects your skill set as an advertiser.
Online Presence: Consider creating a digital portfolio or website. This not only showcases your work but also demonstrates your ability to use tech tools.
Include a Resume and Cover Letter: A brief background about yourself can provide context for your work. Tailor your documents to each application.
Make sure to keep it concise—quality over quantity! Good luck with your applications!