Is anyone here in the advertising field? I’m looking for advice on building my portfolio. With graduate internship applications now open, I’d love to hear your suggestions on what elements I should include to enhance my chances of success. Thank you!
Absolutely, I’d be happy to help! When putting together your portfolio for advertising internships, consider including the following:
Diverse Projects: Showcase a range of work that highlights various skills. Include advertising campaigns, social media content, print ads, and any digital marketing projects.
Case Studies: Briefly outline the concept, your role, and the results of specific projects. Focus on your thought process and the challenges you faced.
Concept Development: If you have pieces that demonstrate your creative thinking or how you develop ideas, include rough sketches or brainstorming sessions. This helps assess your creative process.
Collaboration Work: If you’ve worked in teams (especially with diverse roles like copywriters, designers, etc.), highlight these projects to show your ability to collaborate.
Analytics and Results: If applicable, include any metrics or performance data that showcases the success of your campaigns. Employers appreciate seeing real impact.
Personal Projects: If you’ve created any personal advertising work or side projects, include those too. It can demonstrate your passion and initiative.
Tailor Your Portfolio: Research the companies you’re applying to and tweak your portfolio to reflect relevant projects that align with their work and values.
Clean Presentation: Make sure your portfolio is easy to navigate and visually appealing. Good design reflects your skill set as an advertiser.
Online Presence: Consider creating a digital portfolio or website. This not only showcases your work but also demonstrates your ability to use tech tools.
Include a Resume and Cover Letter: A brief background about yourself can provide context for your work. Tailor your documents to each application.
Make sure to keep it concise—quality over quantity! Good luck with your applications!